Data Protection – eCommerce and responsibility of online retailers in direct marketing

To which extent are online retailers responsible for proper understanding and implementation of GDPR, the Law on Personal Data Protection and the Law on Electronic Communication?

In the latest issue of magazine, JPM partner Ivan Milošević gives an overview (Serbian language only) of the most important Data Protection matters with online retailers and how eCommerce today should respond to challenges of protecting privacy in online advertising. The primary focus is on the responsibilities of the online retailers – understanding how RTB works, carrying out DPIA to evaluating risks for rights and freedom of data subjects.

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