Responsibility of Online Retailers for Personal data in Personalized Marketing

Online retailers must inform the citizens in a simple and understandable manner, what they are doing with their personal data that have been collected for the purpose of personalized marketing.

GDPR, the Law on Personal Data Protection, and the Law on Electronic Communications recognize the need for online retailers to place their products on the market in the most efficient manner and to process citizens’ personal data to achieve this goal. On the other hand, the regulations governing the protection of personal data require that citizens have control over their personal data because this right is inextricably linked to the right to privacy and dignity of citizens.

Are retailers detailed enough in their explanations, so that citizens know which data processing they are consenting to? Is it enough to give citizens the opportunity to refuse different categories of cookies, or is it necessary to explain to them to which category each cookie belongs (marketing, advertising, third party) and for which purpose it is used?

In the comprehensive article HERE, JPM Partner Ivan Milošević provides answers to the most important questions on protecting privacy in the complex world of online advertising and related responsibilities of retailers.

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Privacy Policy

Law firm Janković, Popović & Mitić Beograd takes care of your privacy. As a controller and in accordance with the Law on Personal Data Protection and other applicable personal data protection regulations, we are obliged to provide you with information related to processing of your personal data.

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Read our Privacy & Cookie policy for more information.

This Privacy Notice describes which personal data we collect from you and in which manner, how we use and share your personal data. It contains information on purposes and legal grounds for processing, on the time period in which we store your personal data, the manner we protect this data as well as on your rights.