Navigating Influencer Regulation in Serbia

The rise of social media has transformed marketing strategies across the globe, and Serbia is no exception.

Influencers – individuals with significant social media followings, play a pivotal role in promoting products and services.

The influencer marketing industry has experienced remarkable growth over the past few years. As of 2024, it is projected to reach a market size of  24 billion USD, up from 21.1 billion USD in 2023.

However, with this growing industry comes the necessity for regulation to ensure transparency, consumer protection, and ethical practices.

In this article, our colleague Senior Associate Katarina Milić provided an overview of the interpretation of the regulations on this contemporary topic.

She also presented this topic a few weeks ago at the “Change of Consumer Law in the Digital Age” conference during the “Good to Know” session.

Scroll to Top

Privacy Policy

Law firm Janković, Popović & Mitić Beograd takes care of your privacy. As a controller and in accordance with the Law on Personal Data Protection and other applicable personal data protection regulations, we are obliged to provide you with information related to processing of your personal data.

We use cookies to help improve your experience of our website by measuring how it’s used.

Read our Privacy & Cookie policy for more information.

This Privacy Notice describes which personal data we collect from you and in which manner, how we use and share your personal data. It contains information on purposes and legal grounds for processing, on the time period in which we store your personal data, the manner we protect this data as well as on your rights.