Buying or Licensing Software – End-User Dilemma

Both consumers and companies that are using the software in everyday activities, either for business or pleasure, usually do not own the software, but only have limited rights granted by a license agreement with specifically defined scope and terms of use.

As a rule, tech companies are not selling their valuable software but only grant a non-exclusive license with defined terms of use, scope, allowed territories, and payments (royalties).

In this article, the authors, Partner Aleksandar Popović and Senior Associate Miloš Maksimović, outline common user dilemmas, as well as the advantages and disadvantages of both licensing concepts.


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